User research and data gathering (market research, competitive review, content audit, interviews, online surveys and web traffic analysis), and product
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Overview Westpac is currently undergoing a comprehensive transformation of its digital consumer mortgage process, aiming to deliver a seamless, end-to-end
User research and data gathering (market research, competitive review, content audit, focus groups, interviews and web traffic analysis), and product
User research and data gathering (market research, competitive review, customer feedback and usability testing), and product strategy, design and development
User research and data gathering (market research, competitive review and usability testing), and product strategy, design and development (personas, structure,
The purpose of this discovery work was to shed light on the existing customer journeys in the context of BT’s
This engagement consisted of a pre-discovery work to deliver a new Customer Relationship Management (CRM) solution powered by Microsoft Dynamics.
Requirements gathering by conducting multiple workshops and user interviews, and product strategy, design and development (structure, user journeys, use cases,
This engagement was aimed at delivering a new Customer Relationship Management (CRM) solution powered by Salesforce and potentially a new
User research and data gathering (user & stakeholder interviews and data-driven analysis), and product strategy, design and development (overarching structure,