TechTudo’s recommendation tool
User research and data gathering (web traffic analysis and split testing), and product design and development (user journeys, use cases, functional specifications, wireframes and prototypes) of TechTudo’s recommendation tool.
TechTudo is a technology news website, which is one of Globo.com’s main channels/products. By making use of that tool, TechTudo was able to provide article/story recommendations tailored for each end-user.
Work done at Globo.com.
