Defence Jobs’ Women campaign

User research and data gathering (focus groups and market research), and product strategy, design and development (personas and user journeys) of Defence Jobs’ ‘Women’ cross-media campaign and its promo website.

Work done at Havas Worldwide Australia.


  • Client - Australian Defence Force Recruiting, the recruitment organisation for the Australian Defence Force
  • Date - 2014
Project link
Defence Jobs' Women campaignDefence Jobs' Women campaign

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