User research and data gathering (market research, competitive review, content audit, focus groups, interviews and web traffic analysis), product strategy
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User research and data gathering (market research, competitive review, customer feedback and usability testing), product strategy and development, and information
User research and data gathering (market research, competitive review and usability testing), product strategy and development, and information architecture (personas,
The purpose of this discovery work was to shed light on the existing customer journeys in the context of BT’s
This engagement consisted of a pre-discovery work to deliver a new Customer Relationship Management (CRM) solution powered by Microsoft Dynamics.
Requirements gathering by conducting multiple workshops and user interviews, product strategy and development, and information architecture (structure, user journeys, use
This engagement was aimed at delivering a new Customer Relationship Management (CRM) solution powered by Salesforce and potentially a new
User research and data gathering (user & stakeholder interviews and data-driven analysis), product strategy and development, and information architecture (overarching
User research and data gathering (online surveys, contextual inquiries, interviews and web traffic analysis), product strategy and development, and information
User research and data gathering (online surveys, contextual inquiries, interviews and web traffic analysis), product strategy and development, and information