Resume

Principal Experience Designer (permanent full-time)

Westpac Group (financial services provider)08/2022 - Present

Leading experience design in consumer lending, encompassing mortgages, credit cards, and personal loan applications (front & back stages), with additional expertise in business banking.

Senior Product Designer (permanent full-time)

Westpac Group (financial services provider)03/2020 - 08/2022

Crafted human-centered features for BT Panorama platform for financial advisers and customers. Defined retail life insurance experience.

Principal Experience Designer (permanent full-time)

HCL Technologies (consulting firm)11/2018 - 03/2020

Led design strategy, development, & delivery for clients like Commonwealth Bank, Colonial First State, Cricket Australia, & United Overseas Bank. Defined scopes & solution requirements, managed stakeholders, facilitated workshops, & produced insights-driven CX/UI artefacts.

Senior Product Designer (contractor)

Qantas (airline)03/2018 - 11/2018

Crafted design strategy for Qantas Money products (travel money, credit cards) in a lean setup. Included product planning, user feedback analysis, stakeholder management, UX deliverables, and usability advice.

Lead Design Consultant (permanent full-time)

NRI Australia & New Zealand (consulting firm)06/2017 - 03/2018

Conducted discovery for BPAY Group & Northern Beaches Council, facilitated workshops for Qantas. Led customer-centric strategy, solutioning & delivery of Macquarie Bank’s tools. Planned projects, defined scope, gathered requirements. Managed stakeholders. Employed various user research methods. Produced CX/UI output.

Lead Design Consultant (contractor)

Deloitte Australia (consulting firm)03/2017 - 06/2017

Developed AMP’s insurance tools with design-led strategies using Agile. Planned projects, defined scope, facilitated stakeholder collaboration. Utilised diverse user research methods. Delivered UX assets including personas, user journeys, wireframes, and prototypes.

Design Lead (permanent full-time)

NBN Co (telecommunications company)10/2015 - 03/2017

Led design team. Strategised, built, and delivered NBN Co’s systems, mainly mobile. Defined scope, gathered requirements, managed stakeholders. Applied various user research methods. Provided CX/UI assets. Offered usability, accessibility, and tracking recommendations.

Experience Design Manager (permanent full-time)

Havas Host Australia (marketing agency)03/2014 - 10/2015

Led team. Developed UX strategy for Defence Force Recruiting’s web presence. Consulted for IBM, PayPal, Virgin Mobile Australia. Defined scope, gathered requirements. Employed diverse user research methods. Produced UX assets like personas, scenarios, site maps, wireframes, prototypes, content audit, functional specifications. Provided tracking and SEO suggestions.

Senior Product Designer (contractor)

VML Australia & New Zealand (marketing agency)10/2013 - 02/2014

Led design strategy for Commonwealth Bank and Kellogg’s promotional websites. Defined scope, gathered requirements, and employed user research methods. Produced UX deliverables including personas, site maps, wireframes, and SEO recommendations.

Senior Product Designer (permanent full-time)

Globo.com (web portal)04/2008 - 08/2013

Led Agile projects, spearheading design strategy for Globo.com’s properties. Defined business/project goals, facilitated stakeholder collaboration. Employed diverse user research methods. Produced UX assets including personas, scenarios, wireframes, prototypes, and provided tracking/SEO recommendations, ensuring quality assurance.

Lecturer in Product Design (casual)

Instituto Infnet (university)01/2012 - 07/2013

Conducted classes and workshops for Graphic Design undergraduate students.

Lecturer in Product Design (casual)

Senac Rio (university)08/2011 - 07/2013

Conducted classes and workshops for Design undergraduate students.

Student Teacher (trainee)

ESDI - UERJ (university)03/2011 - 07/2011

Assisted Professor Lauro Cavalcanti in teaching 'Introduction to Contemporary Art' within the Design undergraduate course at ESDI - UERJ.

Product Designer (permanent full-time)

Globo.com (web portal)08/2006 - 09/2007

Crafted design strategy and developed Globo.com’s properties. Defined scope, gathered requirements, facilitated stakeholder collaboration. Utilized various user research methods. Produced UX deliverables including personas, site maps, wireframes, prototypes, and provided tracking/SEO recommendations, ensuring quality assurance.

Interface Designer (permanent full-time)

Montreal Informática (software company)01/2006 - 08/2006

Created UI designs for backstage systems, focusing on design patterns and user flows. Developed forms, reports, and chart templates.

Product Designer (contractor)

Apollo Entertainment Software (game development studio)08/2005 - 12/2005

Crafted design strategy and developed Apollo’s website. Defined business/project goals, scoped solutions, and gathered requirements.

Founding partner

EncontroIdeal (online dating service)08/2002 - 09/2005

Led product strategy and development for EncontroIdeal’s website and campaigns. Defined business/project goals, scoped solutions, conducted user research. Produced UX deliverables including site maps, user journeys, wireframes, prototypes, and provided tracking/SEO recommendations.

Design Lead (permanent full-time)

Central de Desejos (online shopping service)02/2001 - 06/2002

Led design strategy and development for Central de Desejos’ websites and campaigns. Defined scope, gathered requirements, and conducted user research. Produced UX deliverables including site maps, user journeys, wireframes, prototypes, and functional specifications.

Product Designer (permanent full-time)

Ivox (online review service)01/2000 - 02/2001

Led design strategy and development for Ivox’s website and campaigns. Provided strategic planning support, defined scope, and gathered requirements. Conducted user research and produced UX deliverables including site maps, user journeys, wireframes, prototypes, and functional specifications.

Product Designer (intern/trainee)

Bowne Internet Solutions (web agency)11/1998 - 01/2000

Designed and maintained various digital solutions, including websites across diverse industries such as entertainment, financial services, insurance, music, pulp and paper, and television in Brazil.

Tutor

ESDI - UERJ (university)04/1998 - 11/1998

Assisted Professor Frank Anthony Barral Dodd in teaching 'Product Design Development II' within the Design undergraduate course at ESDI - UERJ.

Product Designer (intern)

Raven 10’ (marketing agency)08/1998 - 10/1998

Designed and maintained diverse digital solutions, primarily websites, across various industries including entertainment, financial services, insurance, music, and media in Brazil.

Product Designer (intern)

MTEC (web agency)05/1998 - 07/1998

Designed and maintained diverse digital solutions, primarily websites, across various industries including financial services, hospitality, retail, and telecommunications in Brazil.

Product Designer (intern)

Trip Informática (internet service provider)08/1997 - 04/1998

Designed and maintained various digital solutions, mainly small to mid-scale websites, across industries including education, engineering, oil and gas, publishing, retail, and telecommunications in Brazil.

Product Designer (contractor)

MediaLab (web agency)06/1997 - 10/1997

Maintained numerous large-scale websites across industries including document management, entertainment, music, publishing, retail, and television in Brazil.

Doctor of Philosophy (PhD) Candidature, Engineering

University of Sydney2013 - 2018

Performed 4 years of studies in pursuit of a PhD in Engineering Innovation, under Professor Andy Dong's supervision, before exiting program. For 2014/2015, the University of Sydney has been ranked the 37th best university in the world (QS World University Rankings, 2014)

MSc, Design

ESDI - UERJ2010 - 2012

In 2007, ESDI, the Higher School of Industrial Design from the University of the State of Rio de Janeiro (UERJ), was appointed the best design school in Brazil (Ministry of Education, 2007) and one of the 60 best design schools in the world (Business Week, 2007)

Postgraduate, e-Business

EPGE - FGV2000 - 2001

For 2013/2014, the Getúlio Vargas Foundation (FGV) has been ranked the 4th best business school in Latin America (QS Global 200 Business Schools Report, 2013)

BA, Industrial Design

ESDI - UERJ1995 - 1999

Bachelor’s degree in Industrial Design and Graphic Design

In-service training


Leading SAFe 4.0 – Scaled Agile (2016)
Public Speaking Training – Andrew Coorey (2016)
Agile Training – IBM Australia (2014)
Assertive Communication and Presentation Skills – Isabela Sacramento (2013)
Ontological Engineering and Semantic Web – Giancarlo Guizzardi - NEMO (2012)
UX Methodologies and Collaborative Design – Cooper (2011)
SEO Training Course – Bruce Clay (2010 )
Knowledge Management – PUC-Rio (2010)
Ontology and Conceptual Modeling – Giancarlo Guizzardi - NEMO (2010)
Business Data Modeling – PUC-Rio (2009)
Certified Scrum Master – Scrum Alliance (2008)
Designing for Interaction – Adaptive Path (2007)



Competencies


Agile Methodologies, Communication, Customer Experience (CX), Design Strategy, Design Thinking, Human-Centred Design, Information Architecture, Interpersonal Skills, Interaction Design, Problem Solving, Product Design, Relationship Building, Team Management, Usability, User Experience (UX), User Interface Design, and UX Research



Software and development skills


Content creation:
Adobe Creative Cloud

Functional specifications:
Confluence, and Word

Data structuring:
Open Graph, OWL, RDF, RDFa, and Schema.org

Development languages, libraries, platforms, and tools:
Bootstrap, CSS, Google Material Design, HTML, Processing, WordPress, and XHTML

Planning:
Jira, and Trello

Presentations:
Keynote, and PowerPoint

Prototypes, user journeys, wireframes, and workflows:
Axure, Balsamiq, Figma, InVision, OmniGraffle, Sketch, and Visio

Visual collaboration:
FigJam, Miro, and MURAL



Languages


English, and Portuguese



Interests


Artificial Intelligence, and Design-Led Innovation



Honours and awards


One Show 2016 UX/UI Finalist

The One Show is one of the most prestigious awards competitions in advertising, design and interactive

In 2016, ADF Active by Havas Worldwide Australia was among the UX/UI finalists in the following categories:
- Consumer: Mobile - Utility
- Craft: Interface Design


SemTech 2011 Case Study Speaker

Speaker at the Semantic Technology Conference 2011, an international event about semantic technology for enterprise computing professionals, which was held in San Francisco on 5-9 June, 2011



Seminars and conferences


IASDR 2015 – Sixth International Congress of International Association of Societies of Design Research
Brisbane, QLD, Australia

DCC’14 – Sixth International Conference on Design Computing and Cognition (2014)
London, Greater London, United Kingdom

13º USIHC – Congresso Internacional de Ergonomia e Usabilidade de Interfaces Humano-Computador (2013)
Juiz de Fora, MG, Brazil

ISA 2012 – Interaction South America (2012)
São Paulo, SP, Brazil

SemTechBiz 2012 – Semantic Technology & Business Conference (2012)
San Francisco, CA, United States of America

10° P&D Design – Congresso Brasileiro de Pesquisa e Desenvolvimento em Design (2012)
São Luís, MA, Brazil

ISA 2011 – Interaction South America (2011)
Belo Horizonte, MG, Brazil

5º CIDI – Congresso Internacional de Design da Informação (2011)
Florianópolis, SC, Brazil

SemTech 2011 – Semantic Technology Conference (2011)
San Francisco, CA, United States of America

3ª Conferência Web W3C Brasil (2011)
Rio de Janeiro, RJ, Brazil

ISWC 2009 – 8th International Semantic Web Conference (2009)
Washington, DC, United States of America



Milestones

24 Years' experience
234 Successful businesses
600000000 Happy customers
1560 Pints of beer