Resume

Principal CX Lead (permanent full-time)

HCL Technologies (consulting firm)11/2018 - Present

CX leader and enabler. Design-led strategy, development and delivery of programs, products and processes for a wide range of clients. Business and project goals, objectives and priorities. Scope definition and solution requirements. Stakeholder management, and workshop facilitation using multiple Design Thinking techniques. CX/UX deliverables supported by user- and data-driven insights

Senior UX Designer (contractor)

Qantas (airline)03/2018 - 11/2018

UX-led strategy and development of Qantas Money products (i.e., travel money and credit cards) in a lean environment. Product planning, solution requirements, traffic and user feedback analyses, and data-driven design. Stakeholder management, and workshop facilitation. UX deliverables, such as user journeys, use cases, wireframes, prototypes, and business rules. Usability recommendations

Lead CX Consultant (permanent full-time)

ASG Group (consulting firm)06/2017 - 03/2018

Discovery work for BPAY Group and Northern Beaches Council, and workshop facilitation for Qantas. CX-led strategy, building and delivery of Macquarie Bank’s customer servicing tools using Agile methodologies. Project planning, scope definition and solution requirements. Stakeholder management. Large range of user research methods, from interviews to co-design workshops. CX/UX deliverables, such as personas, user journeys, feature maps, use cases, wireframes, and business rules. Usability recommendations

Lead UX Consultant (contractor)

Deloitte Australia (consulting firm)03/2017 - 06/2017

UX-led strategy and development of AMP’s insurance tools using Agile methodologies. Project planning, scope definition and solution requirements. Facilitation between multiple stakeholders. Large range of user research methods, from usability testing to heuristic evaluation. UX deliverables, such as personas, user journeys, use cases, wireframes, prototypes, and business rules. Usability and accessibility recommendations

CX Lead (permanent full-time)

NBN Co (telecommunications company)10/2015 - 03/2017

CX team leader. Experience design strategy, building and delivery of NBN Co’s systems – mostly mobile – and processes using Agile methodologies. Business and project goals, objectives and priorities. Scope definition and solution requirements. Facilitation between multiple stakeholders. Large range of user research methods, from online surveys to contextual inquiries. CX/UX deliverables, such as personas, customer journeys, use cases, wireframes, prototypes, and business rules. Usability, accessibility and tracking recommendations

UX Manager (permanent full-time)

Havas Worldwide Australia (marketing agency)03/2014 - 10/2015

UX team leader. User experience strategy and development of Defence Force Recruiting’s website, campaigns, systems and tools. UX consultancy for IBM, PayPal and Virgin Mobile Australia, among others. Business and project goals, objectives and priorities. Scope definition and solution requirements. Large range of user research methods, from web traffic analysis to focus groups. UX deliverables, such as personas, scenarios, site maps, user journeys, use cases, wireframes, prototypes, content audit, functional specifications, and business rules. Tracking and SEO recommendations

Senior UX Architect (contractor)

VML Australia (marketing agency)10/2013 - 02/2014

User experience strategy for Commonwealth Bank of Australia’s website and Kellogg’s promotional websites. Scope definition and solution requirements. User research methods. UX deliverables, such as personas, site maps, user journeys, use cases, wireframes, content audit, functional specifications, and business rules. SEO recommendations

Senior UX Architect (permanent full-time)

Globo.com (web portal)04/2008 - 08/2013

Team lead on a variety of projects within an Agile environment. User experience strategy and development of Globo.com’s website and properties. Business and project goals, objectives and priorities. Scope definition and solution requirements. Facilitation between multiple stakeholders. Large range of user research methods, from contextual inquiries to split testing. UX deliverables, such as personas, scenarios, site maps, user journeys, use cases, wireframes, prototypes, content audit, functional specifications, ontologies, and business rules. Tracking and SEO recommendations. Quality assurance

Professor of Design (casual)

Instituto Infnet (university)01/2012 - 07/2013

Classes and workshops in Graphic Design undergraduate course

Professor of Design (casual)

Senac Rio (university)08/2011 - 07/2013

Classes and workshops in Design undergraduate and postgraduate courses

Student Teacher (trainee)

ESDI - UERJ (university)03/2011 - 07/2011

Assistance in the discipline ‘Introduction to Contemporary Art’, from Professor Lauro Cavalcanti, in the Design undergraduate course at ESDI - UERJ

UX Architect (permanent full-time)

Globo.com (web portal)08/2006 - 09/2007

User experience strategy and development of Globo.com’s website and properties. Business and project goals, objectives and priorities. Scope definition and solution requirements. Facilitation between multiple stakeholders. Large range of user research methods, from card sorting to interviews. UX deliverables, such as personas, scenarios, site maps, user journeys, use cases, wireframes, prototypes, content audit, functional specifications, taxonomies, and business rules. Tracking and SEO recommendations. Quality assurance

Interface Designer (permanent full-time)

Montreal Informática (software company)01/2006 - 08/2006

Interface and graphic solutions for a variety of systems. Navigation and flow of information. Form reports and diagrams

Designer (contractor)

Apollo Entertainment Software (game development studio)08/2005 - 12/2005

Design and maintenance of Apollo’s website. Task flow management. Business and project goals, objectives and priorities. Scope definition and solution requirements

Founding partner

EncontroIdeal (online dating service)08/2002 - 09/2005

Product strategy and development of EncontroIdeal’s website and campaigns. Business and project goals, objectives and priorities. Scope definition and solution requirements. Task flow management. User research methods. UX deliverables, such as site maps, user journeys, use cases, wireframes, prototypes, functional specifications, and business rules. Tracking and SEO recommendations

Lead Designer (permanent full-time)

Central de Desejos (online shopping service)02/2001 - 06/2002

Creative team leader. User experience development of Central de Desejos’ websites and campaigns. Business and project goals, objectives and priorities. Scope definition and solution requirements. User research methods. UX deliverables, such as site maps, user journeys, use cases, wireframes, prototypes, content audit, functional specifications, and business rules

Designer (permanent full-time)

Ivox (online review service)01/2000 - 02/2001

User experience development of the Ivox website and campaigns. Strategic planning support. Business and project goals, objectives and priorities. Scope definition and solution requirements. User research methods. UX deliverables, such as site maps, user journeys, use cases, wireframes, prototypes, functional specifications, and business rules

Interaction Designer (intern/trainee)

Bowne Internet Solutions (web agency)11/1998 - 01/2000

Design and maintenance of a wide range of digital solutions, mostly small- to large-scale websites of multiple industries – such as entertainment, financial services, insurance, music, pulp and paper, and television – in Brazil

Monitor

ESDI - UERJ (university)04/1998 - 11/1998

Assistance in the discipline ‘Product Design Development II’, from Professor Frank Anthony Barral Dodd, in the Design undergraduate course at ESDI - UERJ

Interaction Designer (intern)

Raven 10’ (marketing agency)08/1998 - 10/1998

Design and maintenance of a wide range of digital solutions, mostly small- to large-scale websites of multiple industries – such as entertainment, financial services, insurance, music, and media – in Brazil

Interaction Designer (intern)

MTEC (web agency)05/1998 - 07/1998

Design and maintenance of a wide range of digital solutions, mostly small- to large-scale websites of multiple industries – such as financial services, hospitality, retail, and telecommunications – in Brazil

Interaction Designer (intern)

Trip Informática (internet service provider)08/1997 - 04/1998

Design and maintenance of a wide range of digital solutions, mostly small- to mid-scale websites of multiple industries – such as education, engineering, oil and gas, publishing, retail, and telecommunications – in Brazil

Interaction Designer (contractor)

MediaLab (web agency)06/1997 - 10/1997

Maintenance of a wide range of large-scale websites of multiple industries – such as document management, entertainment, music, publishing, retail, and television – in Brazil

Doctor of Philosophy (PhD) Candidature, Engineering

University of Sydney2013 - 2018

Performed 4 years of studies in pursuit of a PhD in Engineering Innovation, under Professor Andy Dong's supervision, before exiting program. For 2014/2015, the University of Sydney has been ranked the 37th best university in the world (QS World University Rankings, 2014)

MSc, Design

ESDI - UERJ2010 - 2012

In 2007, ESDI, the Higher School of Industrial Design from the University of the State of Rio de Janeiro (UERJ), was appointed the best design school in Brazil (Ministry of Education, 2007) and one of the 60 best design schools in the world (Business Week, 2007)

Postgraduate, e-Business

EPGE - FGV2000 - 2001

For 2013/2014, the Getúlio Vargas Foundation (FGV) has been ranked the 4th best business school in Latin America (QS Global 200 Business Schools Report, 2013)

BA, Industrial Design

ESDI - UERJ1995 - 1999

Bachelor’s degree in Industrial Design and Graphic Design

Additional information

In-service training


Leading SAFe 4.0 – Scaled Agile (2016)
Public Speaking Training – Andrew Coorey (2016)
Agile Training – IBM Australia (2014)
Assertive Communication and Presentation Skills – Isabela Sacramento (2013)
Ontological Engineering and Semantic Web – Giancarlo Guizzardi - NEMO (2012)
UX Methodologies and Collaborative Design – Cooper (2011)
SEO Training Course – Bruce Clay (2010 )
Knowledge Management – PUC-Rio (2010)
Ontology and Conceptual Modeling – Giancarlo Guizzardi - NEMO (2010)
Business Data Modeling – PUC-Rio (2009)
Certified Scrum Master – Scrum Alliance (2008)
Designing for Interaction – Adaptive Path (2007)



Competencies


Customer Experience, User Experience, Design Thinking, Information Architecture, Interaction Design, User-Centered Design, Usability, User Research, Cross-Platform Design Strategies, Semantic Web, Search Engine Optimization (SEO), and Agile Software Development



Software and development skills


Content creation:
CorelDraw, Illustrator, and Photoshop

Content reviews, functional specifications, personas, scenarios and task analyses:
Excel, InDesign, and Word

Data structuring:
Open Graph, OWL, RDF, RDFa, and Schema.org

Development languages, libraries, platforms and tools:
Bootstrap, CSS, HTML, Processing, WordPress, and XHTML

Presentations and workshops:
Keynote, and PowerPoint

Prototypes, user journeys, wireframes and workflows:
Axure, Balsamiq, InVision, OmniGraffle, Sketch, and Visio



Languages


English, and Portuguese



Interests


Design-Led Innovation, and Engineering Innovation



Honours and awards


One Show 2016 UX/UI Finalist

The One Show is one of the most prestigious awards competitions in advertising, design and interactive

In 2016, ADF Active by Havas Worldwide Australia was among the UX/UI finalists in the following categories:
- Consumer: Mobile - Utility
- Craft: Interface Design


SemTech 2011 Case Study Speaker

Speaker at the Semantic Technology Conference 2011, an international event about semantic technology for enterprise computing professionals, which was held in San Francisco on 5-9 June, 2011



Seminars and conferences


IASDR 2015 – Sixth International Congress of International Association of Societies of Design Research
Brisbane, QLD, Australia

DCC’14 – Sixth International Conference on Design Computing and Cognition (2014)
London, Greater London, United Kingdom

13º USIHC – Congresso Internacional de Ergonomia e Usabilidade de Interfaces Humano-Computador (2013)
Juiz de Fora, MG, Brazil

ISA 2012 – Interaction South America (2012)
São Paulo, SP, Brazil

SemTechBiz 2012 – Semantic Technology & Business Conference (2012)
San Francisco, CA, United States of America

10° P&D Design – Congresso Brasileiro de Pesquisa e Desenvolvimento em Design (2012)
São Luís, MA, Brazil

ISA 2011 – Interaction South America (2011)
Belo Horizonte, MG, Brazil

5º CIDI – Congresso Internacional de Design da Informação (2011)
Florianópolis, SC, Brazil

SemTech 2011 – Semantic Technology Conference (2011)
San Francisco, CA, United States of America

3ª Conferência Web W3C Brasil (2011)
Rio de Janeiro, RJ, Brazil

ISWC 2009 – 8th International Semantic Web Conference (2009)
Washington, DC, United States of America



Milestones

22 Years' experience
232 Successful businesses
999999999 Happy customers
1475 Pints of beer