Reinforcing Qantas Premier Cards’ Benefits

Requirements, technical constraints and opportunities gathering via multiple workshops, product strategy and development, and information architecture (structure, user journeys, use cases, functional specifications, business rules, wireframes and prototypes) of the customer value proposition benefits offered by Qantas Premier credit cards, covering off both Qantas Money app (mobile) and Qantas Money companion website (desktop).

Problem statement:
How can we make it easy for customers to become aware of their credit card’s CVP benefits, allowing them to manage and keep track of the benefits usage?


  • Client - Qantas Airways, the flag carrier of Australia
  • Date - 2018
Reinforcing Qantas Premier Cards’ BenefitsReinforcing Qantas Premier Cards’ Benefits

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