User research and data gathering (market research, competitive review, customer feedback and usability testing), product strategy and development, and information architecture (personas, structure, user journeys, use cases, functional specifications, business rules, wireframes and prototypes) of Qantas Travel Money’s public website.
How can we better communicate to prospects what the product is about whilst showing its wide range of features and benefits, in order to increase product awareness and conversion rates?
1. Retired travellers
2. Business travellers
3. Adventure travellers
4. Supported travellers