Air Force’s pilot campaign

User research and data gathering (market research), product strategy, design and development (personas, user journeys and preliminary wireframes), and usability consultancy on Air Force’s pilot campaign and its promo webpage.

Work done at Havas Worldwide Australia.


  • Client - Australian Defence Force Recruiting, the recruitment organisation for the Australian Defence Force
  • Date - 2014 - 2015
Project link
Air Force's pilot campaignAir Force's pilot campaignAir Force's pilot campaignAir Force's pilot campaignAir Force's pilot campaignAir Force's pilot campaignAir Force's pilot campaign

Some Related Projects